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First-time Product Management
INTRODUCTION
Who Should Take this Course, and Why? (4:40)
KEY DECISIONS A PRODUCT MANAGER MUST MAKE
What is Expected from a Product Manager? (4:25)
How it Really is Conflict Management (11:01)
Three Key Decisions a Product Manager Must Make (7:08)
FIRST STEPS IN DEFINING A NEW PRODUCT
Three Key Questions to Get Started (9:33)
Thinking for a Roadmap - 1 (6:36)
Thinking for a Roadmap - 2 (5:20)
THE NEW PRODUCT INTRODUCTION (Phase-Gate) PROCESS
Why This Process? (6:04)
Limits of the NPI Process (6:41)
Preliminary Concept-Approval Questions (9:47)
Rigorous, Funding-Approval Questions (6:18)
KEY QUESTIONS IN DEFINING A NEW PRODUCT
What Questions are Important? (14:37)
Example Brainstorming Scenario (10:39)
Intermediate Summary (7:41)
BUILDING THE BUSINESS CASE
Summary Structure of a Business Case (9:12)
From Business Case to Market Analysis (13:35)
How to do Market Analysis (TAM, SAM, SOM) (13:07)
Reconciling Bottom-up & Top-down Forecasts (10:37)
ROI, Break-even Point, Gross Margin (12-Quarters) (13:37)
APPROACHING THE CUSTOMER TO VALIDATE YOUR ASSUMPTIONS
Three Benefits From Asking for Customer Validation (8:21)
Three Rules For Approaching Your Customer for Early Feedback (11:09)
THINKING ABOUT DIFFERENTIATION & GO-TO-MARKET PLAN
Two Levels of Relatedness Between You & Your Customer (10:15)
Five Questions You Need to Answer for Going to Market (11:35)
MANAGING REQUIREMENTS & PLAN WITH DEVELOPMENT TEAM
Eleven Key Points to Help You Manage Product Requirements (18:10)
Three Guidelines to Avoid Marketing vs. Engineering Dysfunction (13:38)
Intermediate Summary (3:05)
PREPARING FOR PRODUCT FUNDING PITCH
Anatomy of MRD & PRD (14:27)
Preparing for New Product Review Board (NPRB) Presentation (11:40)
DURING THE PRODUCT DEVELOPMENT
Two Traps to Avoid During the Product Development (9:37)
A Look at Full Product Life Cycle (13:08)
RELEASING THE PRODUCT
Preparing Good Sales Collateral (14:57)
Product Release Process: from Product to Customer-ready Product (10:46)
LISTENING TO MARKET, STARTING NEXT PRODUCT, CONCLUSION
Listening to Market: Bug Scrub, QBR. Conclusion of the Course. (11:43)
Document Templates
Market Requirements Document (MRD) Templates
NPI Checklist PDF Document
NPI Full PDF Document
Pinocchio Dashboard
What is Expected from a Product Manager?
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