INTRODUCTION
KEY DECISIONS A PRODUCT MANAGER MUST MAKE
FIRST STEPS IN DEFINING A NEW PRODUCT
THE NEW PRODUCT INTRODUCTION (Phase-Gate) PROCESS
KEY QUESTIONS IN DEFINING A NEW PRODUCT
BUILDING THE BUSINESS CASE
APPROACHING THE CUSTOMER TO VALIDATE YOUR ASSUMPTIONS
THINKING ABOUT DIFFERENTIATION & GO-TO-MARKET PLAN
MANAGING REQUIREMENTS & PLAN WITH DEVELOPMENT TEAM
PREPARING FOR PRODUCT FUNDING PITCH
DURING THE PRODUCT DEVELOPMENT
RELEASING THE PRODUCT
LISTENING TO MARKET, STARTING NEXT PRODUCT, CONCLUSION
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